Email Campaign Types Every Business Should Be Sending Right Now
One of the most common mistakes in email marketing is relying too heavily on a single type of campaign. Many businesses default to promotional emails when they have something to sell and newsletters when they have news to share, treating everything else as optional. In reality, a complete email program uses multiple campaign types strategically, with each type serving a distinct purpose in the overall subscriber relationship and contributing to overall program performance in a different but complementary way. Why Do Different Email Campaign Types Matter? Different campaign types serve different stages of the subscriber journey and different business goals. A subscriber who just joined your list needs a welcome email, not a promotional push. A subscriber who added something to their cart but did not complete the purchase needs an abandoned cart reminder, not a newsletter. A subscriber who has not opened anything in three months needs a re-engagement campaign, not a product announcement....
